I like the word podcast. It’s really close to broadcast, but more targeted to what we actually do. More focused, more niche, less pandering to as wide a casual audience as we can get.
Mind you, it’s a crap description of what we do. Podcast does imply that you need an iPod (and no other mp3 player) to listen. It implies that there is no live version of our shows. It doesn’t tell people what it actually is.
And yet, the world knows what a URL is. They know what a social network is, even is that isn’t a great description of what facebook and twitter are. They shop and bank online, they watch tv, and tell the world about themselves.
So why is it so hard to get across what a podcast is? Is the word killing us?