But for podcasting, I like the www. It doesn’t mean anything to a URL, but when you say the name of your podcast to your listeners, and you start with ‘www dot’ you are telling them a URL is coming up next. It’s an attention grabber, and while it is clunky to say, and takes more time to say than three little letters and a punctuation mark are supposed to, I think it’s a good thing to do. That time isn’t very useful to you, but it may be very useful to the listener, clicking on an address bar, grabbing a pen, or just setting them up for what they are going to hear.

Amazing how useful three little letters can be when you think about it.